They have cleverly distorted the perspective of the ship, pulling it towards the viewer and forcing it outside of its framed background. In Japan, Phalanx was released with some truly awesome box art (and even better artwork on the PC Engine version). Let’s start with one of the best known examples of severely misguided U.S. The following examples should illustrate this point. If anything, we now know that the original Japanese designs retained the purest voice and the alternative designs very rarely looked anywhere near as good, resulting in muddled and confusing artwork. It’s an old fashioned approach to video game localization and a bizarre move to have designers independently working with completely different goals. Back then, publishers believed that in order to gain commercial success with a title, they had to tailor the look of the box art to fit in with the market and country they were selling it to. Fast forward to the ’90s, the Super Famicom reigned supreme and publishers were releasing games across the globe at an amazing rate. From character design to packaging and advertising, the Japanese have honed their artwork skills throughout the boom years of the 1980’s.
Japan has a long history of well-designed video game box art.
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